We wanted a celebrity voice to bring the charm and personality of the Sky Bingo brand to life. After much consideration, we knew that the epic Rylan Clark-Neal would be a great fit as the brand voice. Aiding that all important consistency across the campaign, Rylan is now synonymous with Sky Bingo and has captivated audiences throughout. We can’t imagine another Sky Bingo advert without his endearing Essex twang!

To achieve the right aesthetic for the purple explosion, we decided that CG was the best way to give us the most control. On the shoot we had reference photos and measurements to re-create the room in CG, also capturing the lighting set-up using HDRI maps. We were then able to get the right textures for the purple look for the whole scene. For the powder explosion, we started by looking at reference videos to see the details needed for a realistic explosion. To create the particles, we used a mixture of X-Particles for c4d and Turbulence FD. Once we were happy with the basic simulation, we realised we would need quite a few different cannon explosions to cover the scene. We then added particle spawns and collisions to achieve the realism. The final render was executed using redshift, with over 20 million particles created to get the look just right!