Whether you’re new to TV advertising or keen on learning more about this brilliant marketing channel, we’ve got you covered. Here, you’ll be able to find all our articles and guides that will help you learn more about the wonderful world of TV advertising!
The Rise of “Second Screening”
Around 75% of people “second-screen” for about 40 minutes a day, watching TV and using mobile devices at the same time. Learn how your company can use this opportunity with some insider tips that we’ve shared in this helpful article.
Tips for Online Gaming TV Advertising Compliance
Are you an online gaming company seeking to increase brand response via TV advertising? In this article, we share our top tips for gaining TV advertising compliance more easily, backed by our years of experience in the TV advertising space.
Learn how to easily gain compliance for online gaming TV ads here
Get the Most Out of Your Next Campaign With Direct Response
Have you been looking into utilising TV advertising as a marketing medium but don’t know where to start? Try pushing a Direct Response TV (DRTV) advertising campaign — and learn DRTV’s effectiveness through this article.
Find out how to boost campaign effectiveness using DRTV ads here
How to Measure TV Ads Reach
TV may be an age-old medium, but that doesn’t mean that it isn’t an effective one. Find out how to measure the reach of your next TV ad campaign with our through guide.
The Landscape of Online Gaming Ads on TV
The TV advertising space is always changing, and in most cases, that tends to affect what companies can and can’t advertise on TV. In this article, we go through the current landscape of advertising online gaming companies on TV and what your company should do to stand out.
Explore the current landscape of online gaming TV advertising here
Every TV Advertising Term You Should Know
AVOD, BARB, BRTV, CTV, DRTV, VO, VFX — the TV advertising industry loves their abbreviations. But what do they mean? We go through each and every term used in the TV ad space in this handy article so that you’re well-equipped to understand the ins and outs of the industry!
What Makes a Good TV Commercial
Ever wondered why some TV ads work better than others? In this article, we take a look at some of the key aspects of what makes a great TV commercial…well…great!
Ways to Beat TV Ad Price Inflation
The price of a TV ad spot seems to be going up and up, with no end in sight. Not to worry, we’ve got you covered with our tips on beating this inflation and maximising your TV advertising budget.
How TV Advertising Has Evolved
TV advertising has been a resilient marketing platform despite changing technologies and “cord cutter” threats. Find out how this incredibly successful medium has evolved over the years.
The Best Examples of TV Advertising
Sometimes there’s nothing better than getting inspired by the greats, especially when you’re stuck for creative ideas. Well, when it comes to TV advertising, it’s no different. That’s why we’ve compiled a list of the best examples of TV advertising to help get your creative juices flowing.
What Is Addressable TV?
Addressable TV is a relatively modern term used in the television industry. But what does it mean, and how can companies utilise it to boost the results of their marketing campaign? We give you everything you need to know in our helpful article.
Find out everything you need to know about addressable TV here
How Much Do TV Ads Cost in 2022?
Keen on advertising on TV but not sure how much you should set aside from your brand’s marketing budget? We discuss what you should expect with our comprehensive guide on TV advertising costs.
Television Clearance in the UK
Regulators in the UK are some of the strictest in the world when it comes to approving TV ads. Find out exactly how television clearance works in the UK and learn how you can increase the chances of your advert getting cleared by Clearcast in our article.
How Do Targeted TV Ads Work?
For the longest time, TV advertising was thought of as a way to advertise to a wider audience. This is no longer the case. Learn all about how targeted TV advertising works and how you can utilise it for your brand’s next marketing campaign with our article.
What Are Linear TV Ads & How Do They Work?
One term that you might have heard while looking into TV advertising is “linear TV ads”. What is it exactly? And how do they work? Our comprehensive article explains what you need to know about linear TV advertising.
Connected TV Ads (CTV): What Is It & How It Works
Thanks to the onset of Connected TV (CTV), advertisers can now narrow down the target audience of their ads. But what is CTV and how does it allow advertisers to broadcast targeted TV adverts? Learn everything you need to know in our article.
Discover everything there is to know about Connected TV advertising here
Is TV Advertising Working in 2022?
“TV advertising is dead!” shout the naysayers. We would beg to differ. Learn how TV advertising has maintained its resilience and is still a powerful marketing tool to wield in this day and age.
Find out if TV advertising is still a worthwhile investment here
Here’s How to Write a Good TV Commercial Script
Are you kicking off your scriptwriting journey within the TV advertising industry? Be sure to start off on the right foot and get it right from the get-go with our helpful guide to writing a TV commercial script.
Why TV Marketing Is Still Relevant in 2021
Time and time again, TV advertising has proven its relevancy despite us living in the “online age”. Find out how and why TV marketing is still a powerful marketing medium with our article.
The Different Types of TV Ads Explained
Comparisons, before-and-after and the analogy — these are some of the different types of TV ads companies and brands can utilise for their next marketing campaign. This article goes into each type of commercial, so you know which is the right one for your brand’s next TV ad campaign.
How Do We Feature Your Favourite Film Characters in Our TV Ads?
Ever wondered how advertisements feature popular film characters? We go into detail about how we do just that in this article.
Find out how we feature your favourite film characters in our TV ads here
Why Brands Must Shift Gears With Their Marketing
The marketing space is constantly changing and evolving, and it’s important for brand marketers to keep their fingers on the pulse. In this article, we talk about why companies need to change the way that they market their brands (and how!).
Trends in TV Advertising for 2022
As a TV advertising agency, we make it a point to keep an eye on the latest trends within the advertising space. And we’ve decided to share those insights with you with this handy guide on the latest trends in TV advertising.
Name: Hieran Chauhan (Mid-weight motion designer)
Working for FOTW since: April 2018 and re-joined 10th May 2021
How long have you worked at FOTW?
Originally two years, I then went away and recently came back!
What’s your favourite piece of work to date at FOTW that you’ve worked on?
SYCS and Project Ocean (ROI Half Price Sale 2019)
Whose work inspires you / What Motion Designers do you admire and how does their
work influence your work?
Studio: https://www.alreadybeenchewed.tv/ have been a studio I’ve followed for quite some time, their work with shoes / trainers is always sooo good. I find they are a major player in trend setting when it comes to motion design, everything from their VFX, rendering to clever transitions is spot on and I often find myself trying to mimic their work.
What made you decide to get involved in the creative industry?
I think the answer here is pretty generic, but I was always the student who would be doodling in his books, always switched off from what the teacher was saying in class. I loved being creative from a young age, its where I’ve felt most comfortable – I’m grateful to be able to say I do something I love as my day job and work doesn’t feel like work at all.
How has COVID changed the way you work?
YES massively. Communication now more than ever is key, we must remind ourselves we simply can not shout across the office to a team member. So comms such as Slack and email play a huge role for me in documenting key decisions in the design process.
What’s the best part of working at FOTW?
The people here at FOTW are what make the company, I very much appreciate how hard we all work to keep a strong company culture. Its also very nice to see your work on TV now and again!
“FOTW is a place I hold close to my heart. It’s the main reason I left and came back as I missed it so much. Its hard to find a place you feel happy, supported and where work colleagues are your actual friends.“
How do you stay current with the technology and processes in the industry?
Social media plays a huge role for me nowadays. The industry has moved on rapidly from when I came out of university – traditionally I would sign up to magazines, now I can keep up with trends / tutorials and technology all form my mobile phone! I am signed up to some great platforms for learning and along side this IG plays a huge role in keeping me up to date!
Redshift or Octane – What’s your preference and why
Redshift – it’s the first render engine I encountered when I started in CG and I’ve been using it ever since.
Favourite Film?
Cheesy but I love the Fast and Furious films – I grew up around cars with my dad being a mechanic, and with the use of CG in these films it ticks all of my boxes.
Any advise for the next generation of Creative/ motion designer?
Stay hungry. Always want to know more and keep asking questions no matter how silly.
Being a sponge has helped get me to where I am today.
What are the best qualities to have as an employee at FOTW?
Willing and polite. Good communication is also important.
How do you stay updated with the ever changing compliance regulations?
Thankfully we have a fantastic team of producers who keep us up to date on this.
How does FOTW encourage work / life balance?
Having supportive and understanding colleagues, we all understand we are in this together and therefore collectively work hard to ensure we work hard but also play even harder.
What’s the most inspiring work you’ve seen recently?
https://mvsm.com/project/fender
What do you get out of being a smaller agency compared to the bigger ones out there?
Certainly more of a one to one and family vibe. You don’t feel like you are just a number but you can actually get to know people on a personal level and this in turn I believe has a positive outcome on the work ethic and output we produce.
What does FOTW mean to you?
FOTW is a place I hold close to my heart. It’s the main reason I left and came back as I missed it sooo much. Its hard to find a place you feel happy, supported and where work colleagues are your actual friends.
If you could attend any VFX event, what would it be?
Maxon Live events in Las Vegas (When the restrictions are lifted)
What are the perks from working at FOTW?
Flexible working / a good balance of work and play.
What websites / social media do you follow to get inspired?
Youtube / Patreon / IG / Motionographer
Like what you see?
If you fancy a chat about what we do, give us a call on 01582 881144 or drop us an email hello@falloffthewall.com. We’d love to hear from you!
Name: Mark Wingell (Lead Motion Designer @ FOTW)
Working for FOTW since: 15.08.2010
How long have you worked at FOTW?
Just hit the 10 year milestone this August!
What’s your favorite piece of work to date at FOTW that you’ve worked on?
Too many to choose from…maybe some of the X-Men ads.
What made you decide to get involved in the creative industry?
I was really into CG from an early age and loved doing VFX on personal projects. It was an easy choice to study the subject at university which lead me into the post production world.
How has COVID changed the way you work?
Not as much as I thought it would. I’m on a lot more calls with the team instead of face to face as we’re a very collaborative studio. But in terms of the work it’s easier to not get distracted, put your headphones on and get in the zone.
What’s the best part of working at FOTW?
Definitely the team. We have a really talented team of motion designers, producers and creatives and it’s great to get to work with them every day.
Whose work inspires you and what Motion Designers do you admire and how does their work influence your work?
Again there is so much work and artists to choose from. I follow Lee Griggs who produces some great work using Arnold render, Simon Holmedal and his work with Houdini and Paul Clements with his work using Maxon Cinema 4D. You always try to emulate their work.
How do you stay current with the technology and processes in the industry?
Some key websites always publish up-to-date information on CG industry and any new software. SIGGRAPH is also good and shows some really exciting upcoming potential software!
Redshift or Octane – What’s your preference and why?
I’ve no preference when it comes to render software. They can all produce amazing work and I find it’s more on the artist
Favourite Film?
Got to be Jurassic Park. I watched it as a kid and just loved it.
Any advice for the next generation of Creative / Motion Designer?
Never stop learning, there is always new software and techniques and it helps to keep you sharp. Don’t be afraid to ask for help if your stuck and always be respectful to anyone’s opinion.
Like what you see?
If you fancy a chat about what we do, give us a call on 01582 881144 or drop us an email hello@falloffthewall.com. We’d love to hear from you!
]]>